Marketing / Communication

A partnership with a brand means benefiting from both a national and international communication plan and making the best of a well established reputation, on every front.

Media plan


Every year, ‘communication & marketing’ drafts a media plan to optimize our brands visibility on all media (TV, radio, written press, online press, cinema, POS advertising…).

Every action is carefully prepared, as much on the content than the chosen channel according to the target audience or period !

Trust us in optimizing your visibility, and value your facility.

A few examples to give you an idea of our actions and presence in 2018 :

  • TV

  • Live TV quiz sponsor « Tout le monde veut prendre sa place » on France 2
  • Multichannel weather forecast sponsor
  • Radio

  • 20 second radio commercial in July 2018 on independent radio stations (Chante France, Radio Latina, Voltage, etc.)
  • Live radio game on RMC in October, November, December 2018
  • Cinema

  • « GUY » starring Alex LUTZ + quiz

Customer service is a founding value of our vision of Hospitality.

So is proximity. Hence our ambassador, Bastien with the customer service, is present in the majority of our communications. Giving our brand a face helps us remind the audience that the balladins group is composed of women and men who strive every day to guarantee our clients the best experience.

Therefore we do edit a Guide of balladins hotels twice a year; so as to keep our network’s information as up-to-date as possible. In the 2018/2019 edition of the Guide of balladins hotels, Bastien shares good deals for each destination.

Download the guide

Our tools

We hold evolving and adapted tools at our hotels’ disposal :

A responsive and dynamic website offering a Chatbot for live communication with our customers

Promotion formats, digital and printouts, customized and limitless !

An internal network full of useful information
to your hotel management, and to the network’s life

eReputation

STATE-OF-THE-ART TOOLS


Do you know exactly what is said about your hotel in the immensity of the internet? For you to manage your eReputation for the best, reply promptly to comments, analyze your performance, and your competitors’, we put one single tool at your disposal.

This analysis tool is also a development and improvement axis for your services; for each and every one has to evolve constantly in order to guarantee comfort and satisfaction to their customers.

Our presence

Member of Atout France – France Tourism development agency and ETOA (European Tour Operators and Tourism Players Association), balladins is also represented every year in the greatest national and international exhibitions and fairs.

  • ITB Berlin
  • From March 6th to 10th 201

Major international event in the tourism industry

  • Rendez-vous en France
  • March 19th & 20th 2019

1st international professional exhibition for French tourism offer

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  • WTM London
  • November 2019

Major international event in the tourism industry

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